Product Designer
Strategy,
systems,
and people
15+ years designing at scale — from global fintech and EV infrastructure to, currently, adidas, where I lead design for internal tools, CRM experience, and content systems across global markets.
I trained as an Art Director. I think in communication, persuasion, and systems. I work best in conditions of genuine complexity — multi-country rollouts, cross-functional dependencies, legacy constraints — and I measure success by the decisions I enable, not just the screens I deliver.